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Legal · GDPR & UAE PDPL

Privacy Policy

How we collect, use, store and protect your personal data — and the rights you have over it.

Last updated: 1 June 2026 · v2026-06-01

1. Who we are

Dharani Real Estate ("we", "us", "our") is a RERA-licensed real estate brokerage operating in Dubai, United Arab Emirates. Our registered office is located at 911, Regal Tower, Al Mustaqbal Street, Business Bay, Dubai, UAE.

This policy explains how we collect, use, store, and share your personal data when you use our website, contact us, or engage our services.

We are committed to protecting your privacy in accordance with:

  • The UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL)
  • The EU General Data Protection Regulation (GDPR) where applicable to EU residents
  • The Dubai International Financial Centre (DIFC) Data Protection Law (Law No. 5 of 2020)

2. What personal data we collect

We collect the following categories of personal data:

CategoryExamples
IdentityFull name, nationality
ContactEmail address, phone number, WhatsApp number
EnquiryProperty preferences, budget, message content
TechnicalIP address (hashed), browser type, pages visited
Consent recordsDate, time, and method of consent given

We do not collect special categories of data (health, religion, political views, biometrics) and do not use automated decision-making or profiling that produces legal effects.

3. Lawful basis for processing (GDPR Art. 6 / PDPL Art. 4)

We process your data on the following legal bases:

  • Consent - marketing emails, analytics cookies (withdrawable at any time)
  • Contract performance - processing enquiries and arranging property viewings
  • Legitimate interests - site security, fraud prevention, improving our services
  • Legal obligation - RERA and DLD record-keeping requirements

4. How we use your data

  • Responding to property enquiries and arranging viewings
  • Sending you property updates only if you have opted in
  • Passing your details to your assigned RERA-certified advisor
  • Fulfilling RERA and DLD regulatory record-keeping obligations
  • Improving the website and our services (using aggregated, anonymised analytics)
  • Detecting and preventing fraud and security breaches

We do not sell your data to third parties or use it for advertising profiling.

5. How long we keep your data

We retain personal data only as long as necessary for the purpose it was collected, and in compliance with UAE regulatory requirements:

  • Enquiry records: 5 years (RERA and DLD record-keeping obligations)
  • Email marketing consent: Until you unsubscribe or withdraw consent
  • Cookie consent records: 1 year
  • Analytics data: 13 months (aggregated); raw data deleted after 90 days

6. Who we share your data with

We may share your data with:

  • RERA / DLD: As required by UAE real estate law
  • Our CRM provider: To manage enquiries and advisor assignments (data processing agreement in place)
  • Email service provider: To send property updates you have opted into
  • IT and security providers: Hosting and cybersecurity (under data processing agreements)

All third-party processors are contractually required to handle your data per applicable data protection law. We do not transfer data outside the UAE/EEA without appropriate safeguards.

7. Your rights (GDPR Art. 15–22 / PDPL Art. 15–19)

You have the right to:

  • Access - obtain a copy of personal data we hold about you
  • Correction - correct inaccurate or incomplete data
  • Deletion - request erasure where no legal basis to retain exists
  • Restriction - limit how we use your data in certain circumstances
  • Portability - receive your data in a machine-readable format (GDPR)
  • Object - object to processing based on legitimate interests
  • Withdraw consent - at any time, without affecting prior lawful processing

To exercise any right, email info@dharanis.ae with your name and request. We will respond within 30 days (GDPR) / 5 business days (PDPL).

8. Cookies

We use cookies as described in our Cookie Policy. You can manage your preferences at any time via our cookie preference centre.

9. Security

We implement industry-standard security measures including HTTPS/TLS, server-side data validation, hashed IP addresses, and regular security reviews. In the event of a data breach affecting your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours (GDPR) / without undue delay (PDPL).

10. Complaints

If you believe we have not handled your data correctly, you may complain to:

11. Changes to this policy

We may update this policy periodically. Material changes will be communicated by email (if you have opted in) and by updating the "Last updated" date above. The current version is always available at dharaniproperties.ae/privacy-policy.

Questions about your data?

Our team responds to privacy requests within 5 business days.

Dharani Real Estate · RERA No. 44607 · 911, Regal Tower, Al Mustaqbal Street, Business Bay, Dubai, UAE · info@dharanis.ae