At this level, investors may begin comparing substantially different asset types.
A premium apartment in a central location may compete for the same capital as a townhouse, villa or waterfront residence elsewhere.
That is where strategy becomes more important than simply choosing a project.
Potential Categories
Premium apartmentsLarger residencesTownhousesSelected villasWaterfront propertyBranded residencesLuxury off-planFamily communities
The Dharani Question
What job do you want this AED 2–5 million investment to perform?
- Generate income?
- Preserve wealth?
- Become a future residence?
- Provide lifestyle value?
- Diversify an international portfolio?
The answer should influence the property.